Allow us to introduce ourselves.

Hi, we’re 81cents and we’re here to help you get what you deserve.

Jordan Sale


Jordan is the founder of 81cents and the lucky recipient of a career’s worth of salary negotiation coaching from her uncle. Over the past few years Jordan’s helped friends and family in their negotiation conversations, and saw first-hand what a pervasive pain point this is. So, she started 81cents to help more women advocate for themselves, whether it’s negotiating a new offer, or pushing for a raise. Prior to starting 81cents, Jordan was the Director of Marketing at Fundrise, a real estate technology startup based in Washington, D.C. Jordan holds a BA from the University of Pennsylvania.

Our World-Class Advisors

Rhonda Shrader, MBA

Executive Director at Berkeley Haas Entrepreneurship

Juliana Schroeder, PhD

Assistant Professor, Haas School of Business, UC Berkeley

Kellie McElhaney, PhD

Founding Director, Center for Gender, Equity and Leadership, UC Berkeley